The Cheese Hunt:

Our biggest and most complex hunt to date. Nine total hints, a cast of near-identical names—Trish Cliff, Chris Smith, and others—and a trail that pulled people across the city before looping back to a roundabout near Chote-Nobi Park.

The final spot sat like a tiny island in the middle of the road, overlooking one of the best skyline views in Tampa.

It pushed players harder than anything we’d done before—mentally and physically.

We hit a few bumps along the way (a couple of QR codes didn’t survive the crowd), but don’t worry—we put them right back up as fast as you could blink.

The engagement was insane, the promo blew up, the turnout was massive, and we captured some of our best behind-the-scenes footage yet.

Easily our toughest, most rewarding hunt so far—and the one that set the new standard for everything after it.